Clean Beauty: You Don’t Know What You Don’t Know

Roberta Whitney Hughes is the founder of PeaceFull Living and PeaceFull Living TV

For the past 20 years, reading labels has been a natural part of my life. My philosophy is the shorter the label, the more wholesome the food. Cooking from scratch with simple ingredients is a hobby and a joy for me.

Recently, I embarked on a journey to apply similar practices to my beauty care items. Just like the foods we eat, the products we put on our skin can impact how we feel, how much energy we have, and how our immune system functions. Motivated by my allergies and the desire to make conscious choices, I set out to learn more about clean beauty.

What is Clean Beauty?

In the US, only 30 ingredients are banned from use in beauty care products. Compare this to 600 ingredients banned in Canada and 1,400 ingredients banned in the European Union (EU). Astonishing, yes? Even more astonishing…

The last time the US passed a law to regulate the beauty industry was in 1938. With little regulation from the government, companies like Beauty Counter have made a commitment to advocate for clean beauty. There are currently 1,800 ingredients that are have made Beauty Counter’s The Never List.

Clean beauty is a movement led by companies like Beauty Counter to produce products following three simple principles: 

  1. Use ethically sourced ingredients
  2. Offer transparency in product manufacturing and the ingredients list
  3. Avoid harmful chemicals and high allergen ingredients

Why is Clean Beauty Important?

Our skin is our largest organ. Everything we put on our skin is absorbed into our bloodstream. Once in the bloodstream, our organs go to work to filter out toxins. When beauty care products (including skincare, sunscreen, lotions, make-up and hand soaps) contain chemicals, our bodies get overloaded. Common symptoms of overload include inflammation, fatigue, stress, weight gain, and hormone imbalance.

How I Plan to Clean up My My Beauty Products 

Research the products I am currently using. I naively believed that higher priced skincare equaled quality skin care. It is time for me to look deeper and know exactly what I am putting on my skin. The Environmental Working Group’s (EWG’s) database, Skin Deep, is my resource to learn more about the products I own.

Eliminate products that have fragrances in them. I get it; fragrance smells so good. Even I get hooked on a product simply because it smells wonderful. Through my research I learned that “fragrance” can be used on a product label to hide harmful ingredients. Fragrance and trade-secret items are exempt from disclosure, making it possible for manufacturers to hide harmful ingredients.

Shop Clean. I will begin to replace items I use each day with clean beauty items. My resources for re-stocking are Beauty Counter and the Skin Deep database.

Want to join me on a clean beauty journey? Follow me on Instagram.

Shopping for clean beauty? Please add me as your consultant (Roberta Hughes) when you shop Beauty Counter.

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